The LinkedIn Habit: Make Consulting & Development Easier

How to stay visible while still being yourself on the largest professional digital network.

If you’ve been in tech long enough, you’ve probably noticed that your expertise no longer lives only in code, project documentation, or team meetings. Over time, it becomes your professional reputation: what people associate with you, what they expect from you, and whether they trust you.

That reputation is your personal brand. And LinkedIn is one of the few places where others can actually see it take shape.

Let’s be honest: few of us wake up thinking about what to post online. Between projects, client meetings, strategic decisions, and everything else competing for attention, our plates are already full.

And yet, some of us manage to make it part of the routine. We spoke with three LeverX team members who actively use LinkedIn — not as a side hobby, but as background infrastructure that quietly supports the work they already do. So what can we learn from their approach?

• Siarhei Valenda, Head of Automated Information Systems Department at LeverX
• Michael McManaman, Principal Consultant at LeverX
• Siarhei Shukaila, Director of Strategic Account Delivery

More Than Another Social Media Platform

In 2025, LinkedIn crossed 1.2 billion members and generated an annual revenue of $17.8B. In Poland alone, about 9.2 million people are registered on LinkedIn. Therefore, even if you don’t actively post, the people you work with — or want to work with — may still look at your profile and form an impression of you.

Siarhei Shukaila describes this through a sales and delivery lens.

“I always see that after I speak with a potential customer, for example, many of them go and view my profile," he says. “It’s important that the profile is 'alive'… that it’s not ‘dead.’ It’s an extra brick in the right perception of me as a representative of LeverX.”

LinkedIn is no longer only about your employment history. It’s an environment where buyers and partners continuously validate trust, and where the definition of “professional presence” keeps evolving.

Why Are #LXpeople Posting

For Michael McManaman, leader of a consulting team in the US, LinkedIn became a practical extension of sales and delivery.

Read the full article in the magazine, available soon at several LeverX offices.